With the “democratizing finance for all” movement taking hold, not only in America but all across the world, investing is no longer for the elite and the old, retirement-planners.

Investing, especially in the capital markets, has become a much more frequent and popular activity for unsophisticated people, even amongst teenagers and young professionals. It has become cool and trendy amongst the gen-z crowd, especially as cryptocurrencies and digital assets become more and more mainstream. And with brokerages creating easy-to-operate digital platforms that make investing fun and easy — and as some people refer to it as, gamifying personal investing — the personal investing industry, and by effect the e-brokers and digital capital markets industry, are only going to continue to grow.

With the launch of the BlueStar US Listed E-Brokers and Digital Capital Markets Index (ticker: BUBID) last week, these trends can now be tracked. BUBID is an index that tracks the performance of the largest online securities brokerages, lenders, market-makers, and digital asset capital market firms in the US. The index, which is up 80.43% over the last year as of Friday, November 12, is currently being led by electric brokerage houses that allow for cryptocurrency investing and trading. With digital assets continuing to grow, these companies will only continue to see growth.

BlueStar US Listed E-Brokers and Digital Capital Markets Index















Source: MV Index Solutions. All values are rebased to 100. Data as of 12 November 2021.



About the Author:

Steven Braid is a Data and Marketing Analyst at MV Index Solutions. He is responsible for supporting the data, marketing, research, and product services. Prior to working for MVIS, Steven worked as an  equity research analyst for Dane Capital Management, a special situations hedge fund, where he focused on SPACs and other forms of special situation transactions. Prior to his time in Finance, he worked as a professional journalist, publishing for the New York Times, USA Today, and other national periodicals. Steven has a M.S. in Data Analytics & Applied Research from the Baruch College Zicklin School of Business, and a BA in International Political Economy from the University of Michigan.

The article above is an opinion of the author and does not necessarily reflect the opinion of MV Index Solutions or its affiliates.