An electrifying convergence of online gambling, video games, and eSports has set the stage for a new era of digital entertainment. Gamification is becoming a two-way street between sports betting platforms and video games, enhancing user engagement and gratification. For instance, betting platforms are incorporating elements from the gaming world such as achievements, leaderboards, and progress tracking. At the same time, video games are infusing betting aspects into their design, like loot boxes, opening avenues for revenue growth. Amplifying this fusion, sports betting sites have also begun offering wagering options on esports leagues and tournaments, deepening the synergy between these domains. The blending of boundaries signals further innovative developments to come.

The BlueStar® Online Gambling, Video Gaming and eSports Index (BVGOG) is a global index that tracks the performance of the global online gambling, video gaming and eSports segments. The index has exhibited strong YTD performance and is up 30.94% from December 30, 2022 to July 20, 2023.

BlueStar® Global Online Gambling, Video Gaming and eSports Index


Source: MarketVector IndexesTM. Data as of July 24, 2023.

This topic is explored in some more detail in a whitepaper published in our MVIS Insights here.

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About the Author:

Jesse Nacht is an Index Research Associate at MarketVector Indexes GmbH. His core responsibilities include assisting in index development and design. Having come from a trading background, he holds a Series 57 Securities Trader License. Jesse has an MA in International Economics and Finance from the International Business School at Brandeis University. Prior to this, he also received a Bachelor of Arts in Economics from the same university.


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