Back in 2013, we saw (and food critics eat) the first burger grown in a laboratory. Cost: $300,000; prep. time: two years. This synthetic meat (aka in vitro meat or cultured meat) "is made by growing muscle cells in a nutrient serum and encouraging them into muscle-like fibres."1 The question now, six year on, is: Who will win? The synthetic meat producers or the vegetarian “meat” producers?
Whilst it could hardly be said “The race is on”, there certainly seems to be a deal of money at steak (sic). Or maybe the excitement around the recent IPO of a plant-based burger company is really only just a “feeding frenzy.” Perhaps only time will tell.
Top 10 Countries With Highest Share of Global Vegan New Product Launches in Food and Drink
As a percentage of the overall vegan new product launches (2018).
Source: Mintel Global New Products Database.
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