Indonesia is not only the fourth most populous nation in theworld after China, India, and the U.S. respectively, but it is also the fastestgrowing and largest online retail market in the Asean1) region. Despite this, however, B2C online retail sales account for only 0.2% ofworld’s total.
According to research from CLSA, in addition to theattraction of a very large population, of whom around 50% are under the age of30 years, increased smartphone and 4G penetration should provide a major boostto online retail in Indonesia. Other factors underpinning the very realpotential for significant growth in online retail in the country are bothrising income levels, and a still low level of organized offline retail.
It will be interesting to see, in five years’ time, just howB2C online retail has taken off in Indonesia.
Indonesia: Total B2C Online Retail Sales
(excluding Tax)
Source: CLSA and Euromonitor
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