The media and entertainment industry are facing several challenges in the current digital landscape. From a lack of transparency in revenue split to high fees for content creators, the traditional industry models are struggling to adapt to the digital age.

However, the rise of blockchain technology offers a new solution to these problems, providing opportunities for the media and entertainment industry to create, distribute and monetize content in new and innovative ways. By leveraging non-fungible tokens (NFTs) and decentralized platforms, the industry can establish more equitable economic conditions for creators and provide a more direct connection between creators and their audience. 

To better understand the potential of blockchain technology in the media and entertainment industry, it is important to first examine the current challenges facing the industry. In this whitepaper, we will delve into the problems facing the media and entertainment industry and explore how blockchain technology can be leveraged to overcome these challenges and create new opportunities.

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